05.20.25
This limited-edition bottle brings the vibrant world of the NARS Hot Escape Collection to life. Dressed in a bright, sun-soaked palette inspired by the collection’s warm golden hues and seaside energy, this bottle exudes the essence of summer—elegant, effortless, and unforgettable. A visual nod to the striped umbrellas and glowing shores of Biarritz, France, one of François Nars’ most-treasured destinations, this design blends coastal beauty with sophisticated style, capturing the perfect synergy between NARS and Wölffer Estate. The wine itself is a crisp, coastal blend that mirrors the carefree spirit of summer in every sip.
“We are so excited to be working with NARS, a brand that shares our commitment to quality and sophistication while embracing boldness and creativity,” says Joey Wölffer, Chief Brand Officer and Co-Owner of Wölffer Estate Vineyard. “The Hot Escape Collection brings to life everything we love about summer: effortless beauty, coastal chic, and an invitation to relax and enjoy the moment, which perfectly complements our iconic Summer in a Bottle Rosé.”
“The Hot Escape Collection has so much vibrancy and meaning with inspirations from François Nars’ magical childhood summers he spent in Biarritz” says Agnes Landau, Chief Marketing Officer, NARS U.S. “This incredible moment with the ultimate authority in summer, Wölffer Estate Vineyard, captures the spirit of NARS’ summer collection perfectly.”
To celebrate the launch, Wölffer Estate and NARS will host an event open to the public on Sunday, June 29, at The Wine Stand at Wölffer Estate, featuring live music from 2–5 PM and a tasting of the limited-edition NARS Hot Escape designed Summer in a Bottle Rosé. Guests will also have the opportunity to experience the NARS Hot Escape Collection firsthand, with makeup stations on-site for product trials, including blush applications by NARS artists. As part of the experience, attendees will receive exclusive NARS samples, making this a vibrant, beauty-meets-rosé moment that captures the essence of summer in The Hamptons.
The limited-edition NARS Hot Escape designed Wölffer Estate Summer in a Bottle Rosé will be available for purchase starting May 20th. Customers can shop online at Wolffer.com and at Wölffer’s Tasting Room Boutique and The Wine Stand. NARS Hot Escape Collection is available at Sephora, Ulta Beauty, and NARSCosmetics.com.
