Inside a Stylish Night With NARS and Wölffer Estate in the Hamptons

On Saturday, NARS and Joey Wölffer, the chief brand officer and co-owner of Wölffer Estate Vineyard, hosted a colorful cocktail party to celebrate the launch of this year’s limited-edition Summer in a Bottle rosé. Guests included Tamron Hall, Candace Bushnell, Rebecca Minkoff, Jessie Loeffler Randall, Georgina Bloomberg, Dee Poku, Aliya Leekong, and more.

“NARS is such a creative brand, and it’s all about artistry,” Wölffer tells ELLE. “It was so easy to collaborate with them.”

The soirée took place at the Wine Stand at the Wölffer Estate Vineyard in the Hamptons. Upon arrival, guests were greeted with a chilled glass of Summer in a Bottle rosé and invited to get their glam done by NARS makeup artists. DJ Pamela Tick set an upbeat tone for the evening while guests snacked on tuna tartare, passed hors d’oeuvres, and items from a garden grazing table.

Inspired by the NARS Hot Escape Collection, this season’s Summer in a Bottle rosé bottle features the vineyard’s signature floral design plus additional diagonal coral stripes. Wölffer said the collection felt like a natural match for the wine brand. “We are a hot escape here,” she says, gesturing around the vineyard. “We are summer in the Hamptons. If you ask anybody what summer in the Hamptons is—really authentic summer—it’s here.”

The event featured lush pink florals and a Jitney wrapped in the pink-striped pattern to match. Mini chocolate ice cream cones—covered in a pink candy shell—were served for dessert.