Wölffer Estate co-owner Joey Wölffer sat with Trish Regan, host of Bloomberg TV's "Street Smart," asking whether we anticipate a rosé shortage this year. "We will definitely sell out by Labor Day," Joey said. What is it about our rosé that makes it so popular? "It's the lifestyle," Joey explained. "Wölffer is summer--it really is summer in a bottle!"The segment aired on Friday, May 8, 2015. Watch now!